The Atlas is a not so subtle take a gander at what Ford has as a main priority for the generation spec 2014 F-150. As Ford is upbeat to tell any individual who will tune in, the F-arrangement pickup has been the smash hit pickup in the U.s. for as far back as 36 years.

That is paramount stuff, particularly considering GM simply revealed its all-new full-estimate pickups, the 2014 Chevrolet Silverado and GMC Sierra, which contend over the same set of purchasers. As indicated by Ford, the Atlas is an investigation of fuel-proficiency enhancements, potential advances, and limit progressions. Ford Atlas price is around $29,350.

2014 Ford Atlas
2014 Ford Atlas

The look of the Ford Atlas is unmistakable contemporary Built Ford Tough, with swelling wheel curves, a drop-down belt line at the front entryways, and a portion of the greatest growling grille nostrils ever seen on a F-150.

2014 Ford Atlas Interior
2014 Ford Atlas Interior

Behind that out-sized grille is the up and coming era of Ford’s twin-turbo Ecoboost 3.5-liter V-6, with a “truck-upgraded” stop-begin framework. Other efficiency redesigns on the Atlas incorporate dynamic grille shades that nearby for enhanced flight science when cooling prerequisites are low and dynamic wheel screens that really close up the wheel vents at pace. The front air dam brings at road speeds down to enhance under body wind stream and is raised at lower rates to tidy up street and around-town hindrances. Out and out, Ford expects a 2-mpg change in interstate efficiency on account of these measures.

2014 Ford Atlas seats
2014 Ford Atlas seats

Concerning a percentage of alternate Atlas characteristics, we’ve seen a couple of them before: the 110-volt outlets in the bunk have been around in the Toyota Tacoma, the numerous tie-downs in the payload dividers and couch floor to a great extent are typical in today’s pickups, the 360-degree cam is quick turning into a staple of Nissan’s, and glove-accommodating handles and switches in the inner part is a peculiarity found in the Toyota Tundra.

2014 Ford Atlas Engine
2014 Ford Atlas Engine


Anyhow there likewise are some Ford-novel touches, for example, a tail gate step that pairs as a payload support, a top convey framework for toting longer questions, and shrouded freight slopes that slide out from under the cot floor. A few the peculiarities in the Atlas truly arouse our advantage. One is Dynamic Hitch Assist, which utilizes the back cam and trajectory lines as sort of a focusing on framework to empower the driver to effectively adjust ball and hitch. An alternate is Trailer Backup Assist, which Ford cases will help learners back a trailer into a stopping spot like an accomplished trucker with the bit of a handle.

2014 Ford Atlas Exterior
2014 Ford Atlas Exterior

Whether these gimmicks will make it to the generation spec 2015 F-150 is an alternate matter. Anyhow if Ford is not kidding about keeping its deals lead in full-measure pickups, we think a large portion of the Atlas idea’s peculiarities will see the light of day.